Brand, digital & commerce
Mitra CBD
A calm, premium CBD identity carried from the bottle and packaging through to a considered e-commerce experience.
- Role
- Lead designer
- Collaboration
- Brand partnership
- Scope
- Art direction · Brand identity · UX/UI design · E-commerce
Overview
A natural system, made clear.
Mitra CBD needed a visual identity that could feel both thoughtful and easy to navigate. The work defined a composed, earthy direction for the brand, packaging, and every key touchpoint of the digital storefront.
The product experience translates that language into an e-commerce system with clear education, product comparison, and a reassuring path from exploration to purchase.
Brand mark
A symbol with a simple origin.
While designing the logo for Mitra CBD, we took into account the meaning and simplicity and combined the CBD drop and the cannabis leaf in the simplest way possible.
