E-commerce product design
Unilever
A responsive online shop concept that brings Unilever’s product universe together across desktop and mobile commerce journeys.
- Role
- Lead designer
- Year
- 2021
- Scope
- UX strategy · E-commerce UX/UI · Responsive design
Overview
One shop, every screen.
The concept brings a broad consumer-goods catalogue into a single, approachable storefront. A bright, expressive visual language keeps product discovery familiar while giving the brand’s categories room to feel distinct.
Responsive patterns were considered from the beginning, so browsing, order management, checkout, and cart interactions remain clear from a desktop dashboard to a compact mobile view.
